Статья 10117

Title of the article

THE USE OF THE ASSOCIATION METHOD TO STUDY ATTITUDES TO COUNTRIES 

Authors

Puzanova Zhanna Vasil'evna, Doctor of sociological sciences, professor, sub-department of sociology, Peoples’ Friendship University of Russia (6 Miklukho-Maclaya street, Moscow, Russia), puzanova_zhv@pfur.ru
Larina Tatiana Igorevna, Candidate of sociological sciences, assistant, sub-department of sociology, Peoples’ Friendship University of Russia (6 Miklukho-Maclaya street, Moscow, Russia), larina_ti@pfur.ru

Index UDK

316:303; 316:001.8

DOI

10.21685/2072-3016-2017-1-10

Abstract

Background. Mehtodological issues of sociological sciences are topical even nowadays. A search of new variants of application of traditional methods is one of tasks to be solved by contemporary scientists. The association method, adopted in sociology from psychology, has many variants of application and interpretation of data. The aim of the article is to demonstrate capacities of a qualitative-quantitative analysis of data collected by the association method.
Materials and methods. The empirical base of the research included results of a sociological research “Ideas about the modern world by students from Belarus, Russia and Ukraine”, aimed at comparing ideas about the modern world by students from those countires. The research included 100 students of Peoples’ Friendship University of Russia from Russia, Belarus and Ukraine. One block of the structure of ideas about the modern world was the attitude to countries-world leaders, particularly Great Britain, USA, China, France, Germany and also to Belarus, Russia and Ukraine as homecountries of the respondents. To establish a group typology of the attitudes to the said countries thae authors used the free association method. The data were analyzed by two approaches – by division of associations into concept categories (qualitative variant) and by division into positive and negative associations (quantitative variant).
Results. The research results show that the same associations may be analyzed by at least to approaches: within the quantitative analysis of associations the authors used analytical indexes that enable a transfer to quantitative estimates and establishment of a group typology of attitudes to countries; within the qualitative analysis it is possible to mark the most popular associations in each marked concept category.
Conclusions. Quantitative and qualitative analyses of free associations given within one research seem to be quite viable, if these analyses are performed using the research triangulation, and the method of free associations is combined with other methods focused on achievement of the same goals.

Key words

association method, attitudes to countries, countries – world leaders, Ukraine, Russia, Belarus, group typology

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References

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Дата создания: 28.08.2017 09:42
Дата обновления: 29.08.2017 08:52